DM : : Membership Card Holder
DTP/HCP – HEALTH CARE / MANAGED CARE
Title : : Sr. Art Director
Role : : Concept, Design, Pre-production
Agency : : HealthFirst
Category : : Product Design & Packaging
This branded piece is used by the sales reps and is given to their new members during the sign-up process as well as mailed out to exhisting members. The main purpose of this piece is to create a pocket sized card holder that would be used to hold the members important information. The member would fill it out and leave it in a safe place. This piece was produced in English, Spanish and Chinese.
This is a part of a re-branding initiative by HealthFirst.
Click anywhere on the image to preview.
DM : : CD & CD Jacket
TV / BROADCAST
Title : : Sr. Art Director
Role : : Concept, Design, Pre-production
Agency : : Showtime Networks
Category : : Product Design & Packaging
These concepts were created to help package and promote the hit sitcom show Everybody Hates Chris. I created two concepts which addressed two ways to promote the show.
Concept 1 was created for a consumer based viewing audience and Concept 2 was created to promote the show to other Networks like Netflix.
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DM : : Direct Response Mailer
EVENT MARKETING
SPORTS & ENTERTAINMENT
Title : : Sr. Art Director
Role : : Concept, Design, Pre & Post-production
Agency : : The Sloan Group
Category : : Direct Response / Direct Marketing
This branded piece was created to market New Jersey's Meadowlands Racetrack Night Time Events. This piece was mailed out to exhisting members as well as their neighbors to highlight
the event as well as to boost attendance at night.
Click anywhere on the image to preview.